Casino is an epic crime drama that lays bare the complex web of corruption that pervaded the mob in Las Vegas. It\u2019s a lot more compelling than Goodfellas, as it doesn\u2019t turn into a cheerleading for that lifestyle (though the movie certainly makes it clear that it\u2019s pretty fucked up). The acting is top-notch. Robert De Niro is outstanding as usual, but Sharon Stone\u2019s performance as blonde hustler Ginger McKenna is also noteworthy. Joe Pesci is also terrific as the menacing Santoro, and his relationship with the more refined Sam Rothstein is another key element of the film\u2019s tension.<\/p>\n
Like any business in a capitalist society, casinos exist to make money. They rake in billions each year for the private companies, investors, and Native American tribes that own and operate them. They also make money for state and local governments in the form of gambling taxes, fees, and other payments. Casinos succeed by encouraging casino game players to gamble more and longer than they otherwise would, in order to increase the chance of winning big.<\/p>\n
To encourage this behavior, casino marketers must focus on making the casino experience stimulating and enjoyable for their target audience. This involves creating a dazzling, entertaining atmosphere and offering perks designed to keep gamblers at the tables. For example, casinos often waft scented oils through their ventilation systems to create a manufactured sense of bliss, and they use music, lights, and other stimulation to create an environment that\u2019s loud and partylike. They also offer a variety of foods, drinks, and entertainment options to appeal to different audience demographics.<\/p>\n","protected":false},"excerpt":{"rendered":"