A casino is a gambling establishment that features various games of chance for visitors to play. The modern casino is like an indoor amusement park for adults, and the vast majority of its entertainment (and profits for owners) comes from gambling. Slot machines, blackjack, roulette, craps, keno and other games of chance are what brings in the crowds. But casinos have many other amenities, such as shopping centers and lavish hotels, and offer much more than just gaming.
The film Casino, directed by Martin Scorsese, is a gambling epic that paints a picture of the dark side of the industry. The movie is loaded with violence, treachery, avarice and greed. Yet, even though most of the key players get their just desserts in the end, you can’t help but feel sorry for them.
During the 1990s, casinos dramatically increased the use of technology to monitor their games. Casinos now have cameras watching their patrons, and betting chips with built-in microcircuitry allow for electronic monitoring of the amount wagered minute by minute to discover any statistical deviation from expected results. Roulette wheels are electronically monitored for any anomalies as well.
Aside from gambling, casinos are also often the perfect location for weddings, conferences, business retreats and group events. For this reason, a casino marketing strategy should include targeted messaging and promotion of these other amenities in addition to the gaming floor. This can help a casino attract more guests, and compete with competing locations within walking distance.